Runway Avenue Privacy Policy

Effective Date: June 1, 2025

Runway Avenue Privacy Policy

Effective Date: June 1, 2025

This Privacy Policy describes how Runway Avenue Inc. ("Runway Avenue", "we", "us", or "our") collects, uses, discloses, and safeguards your information when you use our mobile application, website, or any service we offer (collectively, the "Platform").

By using the Platform, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Platform.

1. Information We Collect

a. Personal Information

Name, email address, and password
Payment method details and our third-party payment processing partner
Profile information you voluntarily provide, such as style preferences, bio, or avatar
User-generated content such as reviews, comments, saved styles, and feedback submitted via the Platform

b. Usage Data

Device type, operating system, browser type, IP address, and time zone
Access times, pages viewed, links clicked, and referring URL
App usage patterns and clickstream data

c. Shopping Behavior

Products viewed, saved, shared, added to wish lists, or clicked through to purchase
Affiliate redirects, cart activity, and purchase conversions through partner platforms
Engagement with brand pages, stylist content, or influencer-curated collections

d. Location Data

With permission, we may collect location data to personalize content, suggest nearby offers, shipping information or track engagement geographically
Approximate and precise geolocation data may be collected through your device.

e. Cookies and Tracking Technologies

We use cookies, pixels, beacons, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content
You may choose to disable cookies through your browser settings, although this may affect functionality

f. Communication and Support Data

When you contact customer support or submit an inquiry, we collect your contact information, communication history, and related correspondence

2. How We Use Your Information

Provide, operate, and maintain the Platform and its features
Personalize your experience with curated recommendations and saved style preferences
Track performance of affiliate links and reward commission attribution accurately
Send service updates, security alerts, account notifications, and promotional emails (where consented)
Analyze user behavior to improve product offerings and UX
Conduct surveys, promotional campaigns, and referral programs
Enforce our Terms of Service and prevent fraudulent or unauthorized activity
Respond to user inquiries and support requests
Comply with legal obligations and regulatory compliance

3. Sharing and Disclosure

With affiliate partners to facilitate commission tracking and optimize product listings
With analytics platforms to measure engagement and performance
With service providers, including hosting partners, payment processors, customer service providers, and email delivery platforms
In response to legal obligations, subpoenas, or court orders
To investigate or prevent suspected illegal activity, fraud, or violations of our policies
With advertising partners to deliver targeted promotions or measure campaign effectiveness (only in anonymized or aggregated form, unless consent is provided)
As part of any merger, acquisition, financing, or asset sale

We do not sell or rent your personal data to third parties.

4. Data Retention

We retain your information for as long as necessary to:

Provide the services you’ve requested
Comply with applicable legal, tax, and regulatory obligations
Resolve disputes and enforce our agreements
Maintain backups and archival records for business continuity

Anonymized or aggregated data that no longer identifies you may be retained for analytical and business purposes.

5. Your Rights and Choices

Depending on your jurisdiction (e.g., California, EU/EEA), you may have the following rights:

Access and request a copy of your personal data
Correct inaccuracies or update outdated or incomplete information
Request deletion of your account or specific data categories
Object to processing based on legitimate interests or direct marketing
Request transfer of your data to another provider (data portability)
Restrict data processing under specific circumstances
Withdraw your consent where processing is based on consent

You may also:

Opt out of marketing communications by clicking the "unsubscribe" link in emails
Manage cookie preferences through your browser or cookie banners

To exercise these rights, please contact us at: support@runwayave.com

California Privacy Rights (CCPA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your data, and the right to opt out of the sale of personal information. Runway Avenue does not sell personal information. To exercise your CCPA rights, contact us at support@runwayave.com.

6. Security

We implement a combination of technical and organizational measures to protect your information, including:

End-to-end encrypted data transmission using SSL/TLS
Password hashing and account access logging
Secure hosting environments and firewall protection
Regular monitoring, penetration testing, and software patching
Least-privilege access control and multi-factor authentication for administrators

While we strive to protect your data, no electronic transmission or storage is 100% secure. Please notify us immediately at support@runwayave.com if you suspect unauthorized access or a data breach.

7. Children’s Privacy

Runway Avenue does not knowingly collect personal information from children under the age of 13. If we discover that a child under 13 has provided us with personal data without verifiable parental consent, we will delete it immediately.

If you believe we might have any data from a child under 13, please contact us at support@runwayave.com.

8. International Users

If you are using the Platform from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other jurisdictions. These jurisdictions may not have the same data protection laws as your country.

By using the Platform, you consent to this transfer, storage, and processing. We take appropriate safeguards to ensure your data is protected when transferred internationally, including Standard Contractual Clauses where required.

9. Third-Party Links and Services

Our Platform may include links to third-party websites, affiliate stores, applications, and social media integrations. These services operate independently and are governed by their own privacy policies.

We are not responsible for the content, policies, or actions of these third parties. We encourage users to review their privacy practices before engaging with those platforms.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or service offerings. When we make material changes, we will:

Notify you via email or through in-app messaging (where appropriate)
Update the "Effective Date" at the top of this page

Your continued use of the Platform after such updates constitutes your acceptance of the revised Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, you may contact us using the information below:

Email: support@runwayave.com

We are committed to resolving complaints about our collection or use of your personal data and will respond in accordance with applicable data protection laws.

Pop-up Box Privacy Policy

By using Runway Avenue, you agree to our Privacy Policy. We collect data like your email, style preferences, and browsing behavior to personalize your experience and improve the platform. We may share some of this data with affiliate partners for tracking purchases, but we never sell your personal information. You can manage your data or opt out anytime.